Services
Everything a CPG brand needs
to win on the shelf
From building your brand from scratch to driving velocity at 500 locations - we operate across the full retail lifecycle.
Brand Incubator
For brands at the early stage that need to build the foundation before entering retail. We work hands-on to make you shelf-ready.
Apply to our next Cohort- Brand identity and packaging development
- Retail readiness assessment
- UPC/GTIN setup and GS1 registration
- Case pack and pallet configuration
- Pricing strategy and margin optimization
- Category benchmarking and competitive analysis
- Retail education - how buyers think, what they need
- Pitch deck and sell sheet development
Distribution & Placement
You have a product. We open the doors. Buyer introductions, distributor routing, and placement strategy built around your category and geography.
Get in Touch- Buyer introduction and retail network access
- Distributor matching - UNFI, KeHE, McLane, Core-Mark, regional
- Retailer placement strategy by category and region
- EDI setup and purchase order management
- Compliance - packaging, labeling, pallet requirements
- Deal tracking and pitch management
- Expansion roadmap to new retailers
International Brand Entry
We built Boss Strategy around international brands entering the US market. We know the regulatory path, the import requirements, and the retailers who are actively seeking global products.
Talk to Us- US market entry strategy and category analysis
- FDA and USDA compliance guidance
- Import logistics and customs coordination
- US retailer introductions for international brands
- Localization - packaging, labeling, pricing for US shelf
- Distributor partnerships for imported goods
- US entity setup guidance
Shelf Velocity & Growth
Getting on shelf is the beginning. We drive the sell-through that keeps you there - retail media, geo demand creation, and the analytics to prove it.
Grow Your Shelf Presence- Store-level velocity analytics and POS data
- Retail media management - Walmart Connect, Target Roundel, Instacart Ads
- Geo-targeted marketing around store locations
- Influencer retail activation ("Buy it at Target" campaigns)
- In-store demo and sampling programs
- Promotional planning and endcap strategy
- Stockout monitoring and reorder forecasting
Retail Intelligence
Category data, competitor benchmarking, and store performance analytics - so you make decisions based on what's actually happening on the shelf.
Get Started- Category velocity benchmarks by retailer
- Competitor shelf share and pricing analysis
- SPINS / Circana / retailer POS data integration
- Shelf position and planogram analysis
- Retail opportunity scoring - where to go next
- Custom reporting for brand and investor decks
Why BSG
Every competitor owns one layer
We own all of them.
| Capability | BSG | Broker | RangeMe | Pod Foods |
|---|---|---|---|---|
| Buyer introductions | ✓ | ✓ | ✓ | - |
| Distributor routing | ✓ | - | - | ✓ |
| Retail readiness / compliance | ✓ | - | - | - |
| Shelf velocity analytics | ✓ | - | - | - |
| Retail media management | ✓ | - | - | - |
| International brand entry | ✓ | - | - | - |
| Brand incubation | ✓ | - | - | - |
| End-to-end operating system | ✓ | - | - | - |
Not sure where to start?
Tell us about your brand and we'll point you in the right direction.
Talk to Our Team