Now Accepting Applications
The BSG
Brand Incubator
A hands-on program for CPG brands that need to build the foundation before entering retail. We make you shelf-ready - then open the doors.
Phase 1 · Weeks 1-4
Build
We assess your brand and build the retail foundation - packaging, compliance, pricing, and the full retail-readiness checklist.
- Retail readiness audit
- Packaging and label compliance
- UPC/GTIN registration
- Case pack and pallet specs
- Pricing and margin optimization
- Sell sheet and pitch deck
Phase 2 · Weeks 5-8
Position
Category strategy, competitive analysis, and the retail pitch - so you know exactly which retailers to target and why they should say yes.
- Category benchmarking
- Retailer fit analysis
- Distributor selection
- Buyer introduction prep
- Demo and sampling strategy
- Retail media planning
Phase 3 · Weeks 9-12
Launch
We make the introductions, coordinate distribution, and support your first shelf placement - with a velocity plan in place from day one.
- Buyer introductions
- Distributor coordination
- First retail placement
- Velocity marketing launch
- POS setup and EDI
- Post-launch analytics
Who this is for
Good fit ✓
- Emerging brands with a product ready for retail
- DTC brands pivoting to physical retail
- International brands entering the US market
- Founders who know product, not retail infrastructure
Not the right fit
- -Brands already in 500+ retail doors
- -Brands without a finished product
- -Brands not ready to invest in retail infrastructure
Apply for our next Cohort
Limited spots. We'll review your application and be in touch within a week.