About BSG
We built the retail operating system
we wish had existed.
Boss Strategy Global started as a solution to a specific problem: international CPG brands with great products and no idea how to navigate US retail. We learned every layer of the system by doing the work - and now we do it for every brand we take on.
500+
Retail doors opened
30+
Brands placed
12+
Countries represented
$40M+
Retail revenue driven
Our Story
Started with international brands.
Built for everyone.
Most retail brokers and distributors focus on domestic brands that already know how the system works. We started on the other end - helping international CPG companies enter the US market from scratch. That meant learning FDA compliance, import logistics, retailer onboarding, and distributor requirements simultaneously, on live deals.
That experience gave us something most operators don't have: a complete picture of the retail supply chain from the outside in. When you've had to explain US retail to a brand that's never been here, you understand every layer in a way that's hard to get otherwise.
We took that knowledge and built it into a system - one that works for emerging domestic brands and global brands alike. The result is what we call the retail operating system: a set of services, relationships, and processes that covers everything from packaging to purchase orders.
First international brand placed into US retail
Expanded to domestic emerging CPG brands
Launched shelf velocity and retail media services
Added retail intelligence and POS analytics
Launched Brand Incubator program
30+ brands across 500+ retail doors
How We Work
What makes BSG different
Built on international experience
BSG was built around the hardest version of the problem - taking brands from overseas markets into US retail. If we can do that, everything else is simpler.
Results over relationships
We get paid when brands get placed. Our incentives are aligned with yours. We don't just make introductions - we see it through to the first PO.
Operators, not consultants
We've negotiated the distributor deals, filled out the retail portals, set up the EDI connections. We don't theorize about retail - we work it.
The full stack
From packaging compliance to shelf velocity analytics, we own every layer. One relationship, one operating system, one team accountable for your growth.
The Team
Operators who've done the work
Sean
Founder & Managing Director
Built BSG from the ground up placing international brands into US retail. Deep relationships across UNFI, KeHE, McLane, and regional distributors. Has managed everything from FDA compliance to retail media - on live deals.
Join the team
We're growing. If you know retail - distribution, buying, velocity marketing, or retail analytics - we'd like to talk.
Ready to get your brand on the shelf?
Whether you're starting from scratch or trying to grow your retail footprint, we want to hear about your brand.